Marketingforum Linz 2022
CONFERENCE, CONGRESS < 500
38TH AUSTRIAN MARKETING FORUM LINZ 2022
Ghost in the Machine. What's the point of people in marketing?
Can machines really replace us humans completely? At the Marketing Forum Linz , top-class speakers shed light on a topic that is currently being hotly debated - AI = artificial intelligence.
The expression "ghost in the machine" refers to the supposed consciousness of a machine that behaves as if it had a will of its own - independent of that of the user.
On 13 October, the tension between man and machine was discussed in the context of marketing. Visitors were able to see for themselves the extent to which autonomous technologies, robotics and artificial intelligence are "ensouled".