PRESS CONFERENCE DIVERSITY IN THE EVENT AND CONGRESS INDUSTRY

25.Februar 2019

DESIGN CENTER LINZ - MORE THAN A LOCATION

Meetings in Linz and Upper Austria are booming - Linz is at the top of the Austrian meetings industry!

Business tourism plays an important role in Upper Austria. The professional range of conference and congress organisers, the central location and good accessibility from all over Europe as well as the good networking with partners from industry, business and science ensure a steadily growing interest in Upper Austria as a meeting destination. According to the "meeting industry report austria" (mira), Linz ranks third in the conference industry after Vienna and Salzburg.

Due to its central location in Austria and its many attractive venues, Linz is predestined to perfectly handle events in the fields of culture, sports, event and congress business. The people responsible for events, culture, tourism and business are a team and pull together. This is especially true for the Convention Bureau Upper Austria and the Linz Tourist Board.

"As a renowned exhibition and congress centre, the Design Center is an international flagship of the provincial capital in the event sector. The diverse possibilities for use make it an indispensable component today. The recipe for success of the Design Center, which belongs to the City of Linz group of companies, is an attractive mix of "event classics" as well as new congress and trade fair themes. In addition, national and international organisers know how to use the special flair of Linz for their events," emphasises Mayor Klaus Luger.

"Within a radius of 250 kilometres around Linz you can reach almost 90 per cent of the Austrian population. Above all, the short distances speak in favour of Linz. All in all, you lose little time travelling by plane or train and can devote yourself to the purpose of your visit. With the Design Center Linz as a partner, both organisers and visitors enjoy all the advantages from a single source. Thanks to our location management for main events and side events such as dinners and social programmes, customers have a single point of contact and can draw on a full range of services," says Managing Director Thomas Ziegler, explaining the advantages of the city and location.

Strategy of the holistic offer

The experience-oriented offer, which goes beyond the sale of pure square metres, also increasingly includes the technical planning and support of events. This ranges from the equipment provided to lighting design including content management and technical staging. Clients gladly accept the available know-how and the expertise developed over the years in the areas of customer care and event technology in order to add a certain value to their events.

"Staged experiences in the timeless architecture of our building have a more lasting effect in event marketing than other instruments of classic marketing. It's about creating atmospheres that make an event, a place unmistakable. This is how you are remembered," says director Thomas Ziegler with conviction.

Congress and business modules offer complete solutions

The congress and business modules offer customers compact all-in-one solutions. The organiser benefits from easier planning, professional congress technology and location management by the customer-oriented team.

Trade fairs and public fairs at the Design Center Linz

An important customer for the Design Center Linz is Reed Exhibitions GmbH, which has been holding trade fairs in the Design Center Linz for years.

"Investment in exhibition space means sustainable investment. Just like trade fairs, the implementation of which is an expense, but ultimately connects people with a common passion and thus sustainably boosts the economy. Because exhibition space means money for the region, city and country. Across Austria, we generate around 400 million euros in added value with Reed's own trade fairs. Some of this is generated by trade fairs at the Design Center Linz, such as SMART Automation Austria or the Electrical Trade Days. This positive economic effect is an example of the strong partnership between Reed Exhibitions and Design Center Linz, of which we are also the owner. We are proud to be able to contribute to the well-being of an entire region together with Design Center Linz and the City of Linz", says Benedikt Binder-Krieglstein, CEO of Reed Exhibitions Austria.

SMART Automation Austria (14 to 16 May 2019) is Austria's only trade fair for industrial automation. The focus is on factory automation and process automation. This trade fair takes place every year, alternating between Vienna and Linz. Another enrichment for the Design Center Linz is the Electrical Trade Days, which took place from 21 to 22 September 2018 at the Design Center Linz and will be held again in 2019. The event is not unknown, as its predecessor, Futura, was already held in our building in 1999. With more than 54 exhibitors and 128 brands, more than 1,900 trade visitors used this industry platform for exchange and networking. A survey conducted by "market" also revealed a good 85 percent satisfaction.

In the area of public trade fairs, we have seen a particular continuity. The Linz Autofrühling has not only been part of the Design Center Linz since the very beginning, but it was also the responsible persons of the exhibition association of the Linz car dealers who gave the decisive impulses for the establishment of the house. This year the Linz Autofrühling will take place at the Design Center Linz from 15 to 17 March 2019.

In addition to the automotive industry, it is also the Austrian vintners who found their way to the Design Center Linz. With a total of three events, no wine region is neglected. From 15 to 16 February, the popular Wein&Genuss trade fair took place at the Design Center Linz. In addition, the Weinviertel DAC Presentation Linz will take place on 28 February 2019 and the Wein Burgenland Presentation on 7 March 2019.

The well-known Linz fair HAUS & WOHNEN was held very successfully in 2018 with a new organiser (JU.connects). Under the motto "Besser Wohnen, Besser Leben" (Better Living, Better Living), 150 national and international exhibitors will present more than 500 brands and new living trends, exclusive design, high-quality real estate and innovative solutions for building and renovating at the Design Center Linz from 17 to 19 November 2019.

Through acquisition, we succeed in generating new events for the Design Center Linz. This year, for example, didactaDIGITAL Austria Linz will be held here for the first time from 23 to 25 May 2019:

On various stages, seminars, practice-oriented workshops and lectures by the Education Rockstars will provide unique insights into practical implementation and convey visions of the digital in education. The Start-up Area also presents innovative approaches from young companies and shows alternatives to familiar procedures and products. didacta DIGITAL Austria provides its visitors with solutions to promote media and digital skills in early education, primary and secondary schools, higher education, vocational training and Industry 4.0.

PRESSEFOTOS

Alle Fotos werden honorarfrei zur Verfügung gestellt. ( (c) Design Center Linz)