IN THE NEWSROOM OF MARKETING – PRESENTATION FOR THE MARKET OF TOMORROW
Effective communication today poses new challenges for companies, organizations and brands. Companies themselves become media in the digital world and therefore have to behave professionally like this: content not only has to be developed and designed, but must also be communicated in a targeted manner via those media that are best suited to addressing the customer groups. The Newsroom philosophy as a new organizational form of marketing must take into account all stakeholders, informers and media, which will significantly influence marketing in the future.
How will organizational structures and processes continue to change under the influence of computerization and digitization? How must marketing and communication adapt to these processes and structures in order to meet future developments? These and other questions were discussed by five top-class speakers at the Austrian Marketing Forum Linz 2019.